Press Kit

PRESS KIT

“Multi-Na Hoku Hanohano Award-winner Josh Tatofi is a powerful and polished vocalist whose distinctive voice is worthy of the top of the national pop charts. Josh Tatofi is an artist that Hawaii and Tonga can be proud to claim.”

– John Berger

“Watching Josh grow into this amazing artist entertainer and voice has been amazing! I’ve been fortunate to know him as a kid to one of Hawaii’s iconic Voices”

– Lanai Tabura (Hawaii radio personality, entertainer and business owner)

“Josh Tatofi’s star continues to rise among lovers of Hawaiian mele and R&B balladry, thanks to his velvety smooth voice and rock-solid work ethic.”

– MidWeek

“We call him SMO000000TH”

– Hawaiian Music Live

“He’s the Polynesian Luther Vandross”

– Davey D (Hawaii radio personality)

BIO

FULL BIO

Josh Tatofi is one of the most influential voices to emerge from Hawaiʻi and the South Pacific in a generation. A singer, songwriter, and musician from Honolulu, his career reached a major milestone with his signing to EMPIRE, a globally respected, artist-first record label known for building culturally significant careers at scale. The partnership makes Josh the first artist from Hawaiʻi and the South Pacific to secure a global recording deal with the label, signalling a significant moment for both his career and the wider Pacific music community.

Known for his unmistakable, soul-driven voice, Josh has developed a sound that bridges R&B, soul, island reggae, and contemporary influences with confidence and ease. His music connects across borders, grounded in lived experience and carried by a voice that is both powerful and unmistakably heartfelt. His catalogue has now surpassed 200 million streams worldwide, reflecting a sustained global audience and a deep connection with listeners.

Since the release of his debut album This Love in 2011, Josh has steadily built an international following through music that prioritises feeling, honesty, and performance. Often referred to as the “Polynesian Luther Vandross,” he is recognised for a voice that can move seamlessly between intimate settings and large-scale stages.

A Grammy-nominated artist, Josh has also received multiple Nā Hōkū Hanohano Awards and Pacific Music Awards, recognising both his consistency and long-term contribution to the region’s musical landscape. His journey increasingly represents more than individual success, offering a clear pathway for South Pacific artists to operate on the global stage without compromise.

In 2026, Josh Tatofi enters his next chapter with the release of an all-new Country / Soul album under EMPIRE, expanding his sound while further solidifying his position as one of the South Pacific’s leading contemporary voices.